Gillette has partnered with Xbox and Forza Motorsport to offer integrated experiences and custom in-game content for players around the world.
 
Through this partnership, Gillette and Xbox are launching the Gillette P1 Program, inviting gamers worldwide to unlock a 30-day Xbox Game Pass Ultimate membership with the purchase of a GilletteLabs razor in the UK, Mexico, and Germany. 
 
Daniel Ordoñez, Vice President Gillette Global Brand Franchise, said, 
 
“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day. As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences, and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”
 
The Gillette P1 Program provides in-game content, including an event racing suit and helmet, as well as a suite of tutorial videos from expert drivers and influencers. 
 
The Gillette P1 Program Rivals Event is a bespoke gaming event within Forza Motorsport that will challenge all Forza Motorsport players to clock their best lap time. 
 
Expert gamers will provide tips and tricks via the Gillette P1 Program Tutorials to help gamers clock their best lap time. 
 
Fans can then submit their timed lap via the Gillette P1 Program, for the chance to win amazing prizes. The Rivals in-game event will be available through August 14th, 2024.
 
As part of the partnership, the Gillette Gaming Alliance, an all-star team of streamers selected to represent the brand, will host two-hour live streams of both the “Gillette Rivals” event and P1 Program Tutorials on their dedicated channels for their dedicated audiences.
 

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